User experience of a product goes beyond the core value proposition it offers. It is formed with each and every aspect of the product interaction, be it on the product, or off it. The product discovery, the pre-sales deliberation, the actual purchase or transaction, the usage, the post-sales experience…every interaction forms the user experience. Taking […]
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Product Growth…aka Product Operations
When a consumer Internet product achieves some kind of scale, there are some product organizations which create a specialized sub-role in the team called product growth. Amid many other product roles like product manager, technical product manager, program manager, project manager, and more, a product growth manager role is often not very clear. After all, […]
Styles of leadership
Almost everyone finds themselves in a position where they have to lead a group at one point or the other. It can happen early in life and in a formal setting, say in the role of a class monitor at school, or happen informally, say in leading the pack of all younger cousins at family […]
Leadership in Product Management
Product managers are considered as mini-CEOs of their products. It’s one of the most misunderstood statements for product management, mostly due to incorrectly basing it on the lack of authority in product management and thus refuting it. The essence in this comparison is not authority, but ownership, result oriented approach, and the will to align […]
Localization…no, it’s not just translation
How to solve for localization of your product is a good problem to have. If you have a product that has been accepted well in the urbane, globally homogenized, typically tier I city user segment, then you thinking about localization shows that you are driven to increase the user base of your product and your […]
Hustle…but not always
Product management is a melting pot of a lot of roles and skills. There are many expectations from a product manager, like aligning various functions and teams, having user empathy and representing the user on the table, leading product development with a data driven approach, managing stake holders so that a cohesive environment is created […]
Super App or Super Ape
The idea of a super app is fascinating. A one-stop-shop for all your needs. An app that has bordered past the realms of being a utility and has become a need for you. An app that assists you go about your day. And the idea of building one such super app is even more fascinating. […]