Product image is the projection of the core value proposition of the product and the user experience it entails. This projection is in the eyes and minds of the target users. Products that have an image which aligns well with the core expectations of the users, enjoy deep product relationship with the users. Product image, […]
Tag: marketing concepts
Product Relationship: UX on & off the product
User experience of a product goes beyond the core value proposition it offers. It is formed with each and every aspect of the product interaction, be it on the product, or off it. The product discovery, the pre-sales deliberation, the actual purchase or transaction, the usage, the post-sales experience…every interaction forms the user experience. Taking […]
Localization…no, it’s not just translation
How to solve for localization of your product is a good problem to have. If you have a product that has been accepted well in the urbane, globally homogenized, typically tier I city user segment, then you thinking about localization shows that you are driven to increase the user base of your product and your […]