User experience on a product is a mixture of how the user interacts with the product, what the product wants to communicate to the user, and what the user perceives from the interaction, consciously and otherwise. If the desired communication coincides with the formed perception, product discovery goal is achieved. That’s why a lot of […]
Tag: user experience
Product Relationship: UX on & off the product
User experience of a product goes beyond the core value proposition it offers. It is formed with each and every aspect of the product interaction, be it on the product, or off it. The product discovery, the pre-sales deliberation, the actual purchase or transaction, the usage, the post-sales experience…every interaction forms the user experience. Taking […]
Localization…no, it’s not just translation
How to solve for localization of your product is a good problem to have. If you have a product that has been accepted well in the urbane, globally homogenized, typically tier I city user segment, then you thinking about localization shows that you are driven to increase the user base of your product and your […]